Roof Replacement Experts South Central Wisconsin


Roofing Systems Built for Wisconsin Weather
Your roof should protect your home through everything Wisconsin throws at it. Snow, ice, wind, and summer heat all take a toll over time. When your roof starts to break down or shows signs of damage, a full replacement is often the right long-term solution.
At Frey Construction, we focus on complete roof replacements for homeowners dealing with aging systems, storm damage, or roofs that are simply ready for an upgrade. We work with multiple roofing systems because every home is different. Instead of pushing one option, we help you choose the right fit based on your home, your goals, and how long you plan to stay. We don't just beautify, we beautiFREY.

Roofing Options for Madison-Area Homes
The right roofing system depends on your home’s structure, your budget, and the look you want to achieve. Here’s a simple breakdown of the options we install:
Asphalt Shingle Roofing
Asphalt shingles are the most common roofing choice, and for good reason. They offer solid performance at a more accessible price point. As a GAF Master Elite contractor, we meet strict installation standards and can offer the GAF Gold Warranty, which adds an extra layer of protection to your investment.
Steel Roofing
If you’re looking for something built to last, steel roofing is worth considering. We install Emco 24-gauge steel panels with a double-lock system and a Kynar finish that withstands harsh weather. It’s a strong option for handling Wisconsin’s freeze-thaw cycles and heavy snow.
Flat & Low-Slope Roofing
For homes with flat or low-slope sections, traditional shingles aren’t the right fit. We install Duro-Last PVC roofing systems designed specifically for these areas. They’re custom-fabricated to reduce seams and help prevent leaks, which are common failure points on flat roofs.
Lightweight Metal Roofing
We also offer Varitile lightweight metal roofing, which gives you the durability of metal without adding as much structural weight. It’s a good option for homeowners who want long-term performance while keeping the load on the home lower.
What to Expect From a Frey Roof Replacement
A roof replacement is only as good as the installation behind it. That’s why we focus on keeping the process controlled and consistent.
Every project includes on-site supervision by a Frey Construction employee or project manager. We don’t hand jobs off and walk away. That level of oversight helps ensure each step is completed correctly.
We also don’t cut corners on materials or installation methods. Our 15-year workmanship warranty means we stand behind the work, so it has to be done correctly from the start. While we aren’t the lowest-priced option, our goal is to give you a roof that performs the way it’s built to, without shortcuts. See results in our roofing project gallery or read about what makes our process different.

Recognition That Reflects the Work
The certifications and awards listed below are the result of consistently doing the work over time.
GAF Master Elite contractor status, earned by fewer than 2% of contractors nationwide
GAF President’s Club recognition for performance and customer satisfaction
Named Best Roofer by Madison Magazine and Madison.com for five consecutive years
About 68% of our business comes from referrals, which speaks volumes about how homeowners feel once their project is complete. Read more on our customer reviews page.
Storm or Hail Damage?
Storm damage isn’t always obvious from the ground. If your home has been hit by hail or severe weather, it’s worth having it inspected.
We offer free proposals to assess your roof's condition and determine whether a full replacement makes sense. Since we focus on complete replacements rather than repairs, we’ll provide a clear picture of the next step. Get more details on hail damage and what to expect.
Roofing Services Across Madison & South Central Wisconsin
We serve homeowners throughout Madison and nearby communities within about a 25-mile radius. That includes Middleton, Waunakee, Verona, Sun Prairie, Fitchburg, Sauk City, Prairie du Sac, and Baraboo. Check our full service area details if you're unsure whether you're in our range.
Common Questions About Roof Replacement
We focus on full roof replacements. That allows us to deliver long-term results and stand behind our workmanship with confidence.
We install GAF asphalt shingles, Emco steel roofing, Duro-Last PVC systems, and Varitile lightweight metal roofing. Each option is chosen for durability and proven performance.
Every project includes a 15-year workmanship warranty. Asphalt shingle systems can also include the GAF Gold Warranty for additional manufacturer coverage.
Start With a Free Roof Replacement Proposal
If your roof shows signs of age or has been damaged by a storm, a full replacement may be the right move. Reach out today to schedule your free proposal and get a clear understanding of what your roof replacement will involve.
Customer Stories
We recently had our home remodeled by the team at Frey Construction. The entire Frey team was professional, experienced, courteous and patient. The final result was exactly how we had envisioned. If we have other home remodeling projects in the future, we would certainly not hesitate to call Frey Construction again.
I am very pleased with Frey Construction. They replaced my roof and gutters. The workers were fast and efficient, and they were always courteous and professional. The office staff was patient and helpful and I appreciated all the time they spent to answer my questions. The quality of work is exceptional and they exceeded my expectations with the clean up afterwards. I highly recommend them!
Frey has done a lot of work for us and the quality is always great. My favorite thing about them is that they are extremely responsive and professional with great customer service. We've previously worked with them on siding and gutters. Most recently I had some windows replaced. They were very helpful and assisted in removing a wall-mounted shelf, which I consider an above and beyond service.





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