Choosing the Right Madison Roofing Company


Whether due to a summer hail storm or ice and snow build-up in winter, roof damage is a common problem for homeowners in Madison, Wisconsin. When you need a new roof and you need the job done right, how can you find a local roofing company you can trust? Scott Frey, Owner of Frey Construction & Home Improvement in Prairie Du Sac, says that finding the right roofing company shouldn’t be a challenge if you know what you’re looking for. Frey’s company, which offers roofing installation in Madison and the surrounding areas, prides itself on a solid reputation of quality service and customer satisfaction. And according to Frey, there are several things that distinguish a great roofing company from a mediocre company.

A Great Warranty

According to Frey, a company’s workmanship warranty says a lot about the way it does business. If you’re not impressed, find another contractor. Frey Construction, for example, offers a 15-year workmanship warranty. “If there are any issues with workmanship along the way, we’re always willing to make it right – no questions asked,” he says. While other roofing contractors may offer a warranty on their work, Frey says it’s rare to find such a lengthy warranty period. “We’re able to offer a 15-year warranty because we’re extremely confident in our workmanship,” he says. “If another roofing company doesn’t offer a solid warranty… you have to wonder about the quality of the work.”

Strong Partnerships

When choosing a roofing company, consider the company’s relationships with manufacturers and industry organizations. Frey’s company has received prestigious certifications from several top roofing manufacturers and is among those companies’ preferred roofing contractors. Relationships like these, she says, help to distinguish a reputable roofing contractor from a “fly-by-night” operation.

The Right Philosophy

Don’t overlook a roofing company’s overall philosophy when making your choice, Frey says. His company, for example, is particularly attentive to environmental issues. “At Frey Construction & Home Improvement,” he says, “we take our environmental responsibility very seriously. We were the first company in the Madison area to recycle roofing shingles, and we’re proud to offer some of the best, most environmentally responsible products on the market.” If green building techniques and waste reduction are important to you, be sure to ask potential contractors about their own environmental philosophies.

Fair Prices

Price will obviously be a factor in your decision to hire a particular roofing contractor. But it’s important to keep in mind that all too often, you get what you pay for when it comes to quality and service. “We’ve all seen these roofing companies that offer very low prices,” he says, “but when you find a problem, they’re long gone and not returning your calls.” Rather than look for a bargain contractor, he says, find a company you can trust to get the job done right at a fair price. After all, a bargain is only a bargain if you get a quality product.

Excellent References

Before you hire a roofing contractor in Madison, be sure to ask for references or customer testimonials. A good roofing contractor will have former customers who are more than willing to attest to the company’s professionalism and workmanship. The number of customers who have either re-hired the same company or referred it to others is also a good measure of a company’s trustworthiness. “At Frey Construction & Home Improvement,” Frey says, “we are very proud to have over a 67% repeat and referral base. That means that over 67% of our customers either hire us again or refer us to friends. We think that speaks volumes about the way we do business.”

To learn more about Frey Construction or to discuss your roofing replacement project with one of our team members,

call 608.643.7914

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